Nudge theory and insurtech – happy bedfellows?

Richard Thaler’s Nobel Prize-winning “Nudge Theory” is finding its way into tech and, specifically, insurtech. His contention is that positive reinforcement and indirect suggestion can affect the way humans think and behave, and therefore the

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insurtech is good, but it isn’t binary

You can’t pick up a trade publication nowadays without news of some new insurtech start-up or investment being announced somewhere up-top. For the past couple of years, the leading trade magazines have had entire sections

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